5 days agoPresenting your product: a checklist for an effective demoIf you are going to present your product or service, this 6-step checklist may help you design a clear and captivating demo, and eventually achieve your business goals. 1. Know your audience. Before you even start thinking about a presentation, you need to study your audience. Who are they? And…Presentation Tips2 min readPresentation Tips2 min read
Mar 10, 2021What are Non-Fungible Tokens (NFT)?Some time ago I followed a thread on Reddit about the origins of one of my favorite memes (the one with Bag Raiders’ Shooting Stars). Going backwards, it was getting harder and harder to put all the pieces together. …Nft2 min readNft2 min read
Mar 7, 2021Cosa sono i Non-Fungible TokenQualche mese fa stavo seguendo su Reddit un thread sulle origini di uno dei miei meme preferiti (quello con Shooting Stars, la canzone dei Bag Raiders). Andando a ritroso, la ricostruzione diventava via via più sfumata e incerta. …Nft2 min readNft2 min read
Oct 9, 2020Top 10 marketing duties for startupsSo you are in charge of marketing in a startup. I know everybody has high expectations of you. You will perform lots of tasks, deal with many changes, and make a difference with your actions. To succeed in this role, I suggest you to keep in mind these 10 points. …Marketing2 min readMarketing2 min read
May 9, 2020What does marketing really mean?Think about how often you’ve heard things like: That company should do more marketing or the opposite: It’s just a marketing trick! Well, this is the outcome of the confusion around the word marketing, generally misused as a synonym for advertising or sales or, even worst, of trap. So let’s…Marketing1 min readMarketing1 min read
Apr 20, 2020The 3-step growth plan for startupsIf you are building a startup or working for an early stage one, consider following this quick plan. It’s product-driven and focuses on two crucial fields: acquisition and conversion. Start with small paid promotions, even if it’s not profitable at the moment. You need to get some traffic as fast…Marketing2 min readMarketing2 min read
Apr 14, 2020Coronavirus: an appeal to marketersDear fellow marketers, it’s time to put our 2020 marketing plans into cold storage and write a whole new one down. We don’t know when things will come back to a sort of normality. For sure this is not going to happen soon. So we must take action now. Unfortunately…Marketing1 min readMarketing1 min read
Apr 13, 20203 things I learned working for a startupIf you are willing to work for a startup, get ready for a big jump. You are going to face constant change and perform several tasks. You will make a difference with your actions while learning more than you can imagine. In early 2015, I joined a startup for the…Marketing2 min readMarketing2 min read
